Department of E-Commerce

Department Profile

Vision

Vision
To make the students well versed in the domain of Electronic Commerce
To enrich communicative ability of the students
To increase the employability skills

Mission

Mission
The Department of B. Com E- Commerce qualifies its graduates to assert themselves
Successfully in the highly competitive global environment of the Business Industry
The curriculum is qualitatively outstanding and innovative
A course of study that is founded on business and on-line business studies and is application oriented is offered, which is directed at the present and – as far as it is foreseeable – future requirements of the business

Category:

E-Commerce

The UG Department of Commerce with E-Commerce was established in the year June 2009 with two faculty members. The Department offers B.Com with E-Commerce (Bachelor of Commerce with Electronic Commerce) a three-year degree programme. The main objective of the course is to integrate a balance between objective learning and practical learning. Students can develop a strong E-Commerce foundation to apply and refine their knowledge to the ‘Digital world’. The syllabus is updated every year to meet the present needs of the students.

Infrastructure

The UG Department of Commerce with E-Commerce has 3 Classrooms. In our Department, We have 2 Systems with Internet Facilities and we maintained department library with text books and general knowledge books.

Special features

E-assignments given to the students
Role-play method, Case studies, Quiz , debate, Skits, and group discussions are conducted to enrich the knowledge of the students
PowerPoint’s presentations used
Online trading, Cyber law, Online ticket reservation has been included in the curriculum
Community Service Programs on a regular basis
Regular Current Affairs sessions conducted in last ten minutes
Inter department meet and E-Commerce Expo have been organized
Subscribing English newspaper to the students to improve their communication skills

Research

Faculty with Ph.D. Awarded: 5

Minor Project

Sl.No	Name of Faculty	Funding Agency	Amount allocated	Status
1	Dr. M. V. Sathiyabama	UGC – Project	1,35,000	Completed
2	Dr. M. V. Sathiyabama	ICSSR	1,50,000	Completed
3	Dr. B. Indira Priyadharshini	ICSSR	30,000	Completed
4	Dr. T. Kiruthika	ICSSR	1,00,000	Completed
5	Dr. B. Indira Priyadharshini	ICSSR	38,000	Completed
6	Dr. M. V. Sathiyabama	NGM – Seed Money	25,000	Completed
7	Dr. M. V. Sathiyabama	NGM – Seed Money	25,000	Awarded & In progress
8	Dr. B. Indira Priyadharshini	NGM – Seed Money	25,000	Awarded & In progress
9	Dr. T. Kiruthika	NGM – Seed Money	25,000	Awarded & In progress
10	Dr. N. Ponsabariraj	NGM – Seed Money	25,000	Completed
11	Dr.B.Indira Priyadharshini	Malcolm and Eliabeth Adhisheshia Trust	1,00,000	Completed
12	Dr.B.Indira Priyadharshini	ICSSR-SRC	52,500	Completed

Highlights

Online assignments given to the students
Debate, role-play method, case studies and group discussions are conducted to enhance the knowledge of the students
E-Payment, online trading, cyber law, online ticket reservation has been included in the curriculum
On regular basis community service programmes have been conducted
Regular current affairs sessions conducted in last ten minutes
Inter department meet and e-commerce expo organized on regular basis
Subscribing english newspaper to the students to improve their communication skills
M.V.Sathiybama received minor project sanctioned by UGC

Association

e³ Com Association (elite executives of electronic commerce)

e3 Com association (elite executives of electronic commerce) was inaugurated by our former principal Dr.N. Rajakumar and Dean and Former Head PG & Research Department of Commerce Dr.P. Subramanian in Prof. Alkondan Hall at 10.30 am on 14th August 2009.

e³Com Association Members

CHAIRMAN

Mr.P.Logesh Kannan

VICE CHAIRMAN

Ms.L. Indhirani

SECRETARY

Mr.A. Yuvan

JOINT SECRETARY

Ms. A. Shalni

TREASURER

Ms.S. Nagalakshmi

ADVISOR

Mr. M. Bharanidharan

Dr. M. V. Sathiyabama

M. Com., M.Phil., M.B.A., PGDCA, Ph.D.

Associate Professor & Head

EMail: sathiyabama.ecom@gmail.com

Dr. B. Indira Priyadharshini

M.Com., M.B.A., M.Phil.,Ph.D., SET

Assistant Professor

EMail: priyadharshni@ngmc.org

Dr. T. Kiruthika

M.Com., M.Phil., PGDCA., Ph.D

Assistant Professor

EMail: kiruthika@ngmc.org

Dr.N.Ponsabariraj

M.Com., M.Phil., PGDCA., Ph.D

Assistant Professor

EMail: ponsabariraj@ngmc.org

B Com e-commerce is a 3-year undergraduate course that deals with the accounting principles related to e-commerce. Ecommerce, a new trading method with the essence of internet and technology. B com in e-commerce is designed with an aim to provide theoretical and practical knowledge to the students about future commerce and trade practices. Candidates are eligible for pursuing this course if they hold a 10+2 degree with accounts, Business Studies and Economics from a recognized board.

PO1: Disciplinary Knowledge: To Replicate the concepts, principles and theories in the field of
Commerce, E–Commerce, Accounting, Finance, Law and Taxation with necessary technical skills
which promote the growth of their professional career and entrepreneurship
PO2: Reflective Thinking: To Qualify the students to meet the requirements of the society and
enlightening the education of global standards
PO3: Information and Communication Technology Digital Literacy: To Enable to students to acquaint knowledge by applying Information Technology in order to meet the future challenges of Business with Zeal and Confident.
PO4: Analytical Reasoning: To Nurture the students in intellectual, personal, interpersonal and social skills with a focus on relevant professional career particularly, to maximize professional growth.

PO5: Multicultural Competence: To Empower the students with necessary IT–based accounting skills for prospective employment across many industries.
PO6: Leadership Readiness/ Qualities: To Equip the students with the skills required to lead top
managerial position
PO7: Moral and Ethical Awareness: To Create awareness among the students about the emerging trends in the digital era
PO8 Employability: To Infuse skills relating to electronic business and to enable students to become E–Entrepreneurs

PSO – 01: Program Skill Development: To Develop the conceptual knowledge and application skills in the domain of Commerce and E–Commerce
PSO – 02: Modern Technology Usage: To Expose the student’s knowledge in various provisions of Law, computer practical’s, e–filing and preparation of project reports

Program Educational Objectives:
PEO1: Students will be able to understand the concepts of Commerce with E-Commerce
PEO2: Programme aims to develop professional knowledge which is required for Commerce
graduates
PEO3: Students will acquire necessary skills to work in E-Commerce Industry
PEO4: Students will be able to get trained in various programming languages
PEO5: Students can do Commerce and E-Commerce operations simultaneously. They can
become entrepreneurs in E-Commerce Sector or become highly valued industrial
experts in this digital era

B_Com-E_Com-2018-2020-syllabus.pdf application/pdf

18-19-EVEN.pdf 18-19—EVEN.pdf application/pdf

Research & Awards (Details)	PDF File
Dr. M. V. Sathiyabama who have received Award “EXCELLENCE IN ACTION” from Alagappa University, Pollachi Kalvi Mayam on 02.11.2014.
Dr. M. V. Sathiyabama who have received GNANA GURU Award from Linons Club of Pollachi on 21.09.2019.
Dr. M. V. Sathiyabama who have received International Eminent Teacher Award from 12OR 2021.
Dr. M. V. Sathiyabama who have received National Award for Academia Excellence from I20R 2021.
Dr. M. V. Sathiyabama who have received Global Faculty Award from AKS Education on February 2022.	https://www.ngmc.org/wp-content/uploads/2024/03/SB-1.pdf
Dr. M. V. Sathiyabama who have received smart inspirer award from I net technologies in 2022.
Dr. M. V. Sathiyabama who have received nation builder award from rotary club of Pollachi on 2022.
Two Day ICSSR Sponsored National seminar on Rural Women Empowerment through Entrepreneurship on January 19th and 20th 2023.	https://www.ngmc.org/wp-content/uploads/2024/03/SB-2.pdf
Name: P.SHINEY Title: ENTREPRENEURIAL CHALLENGES FACED BY THE MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) WITH SPECIAL REFERENCE TO MANUFACTURING SECTOR IN COIMBATORE DISTRICT Viva Awarded Date: 23.11.2022	https://www.ngmc.org/wp-content/uploads/2024/03/Viva-1.pdf
Name: MEGALA.S Title: WOMEN EMPOWERMENT IN NCC WITH SPECIAL REFERENCE TO ARTS AND SCIENCE COLLEGES COIMBATORE DISTRICT COIMBATORE DISTRICT Viva Awarded Date: 07.12.2023	https://www.ngmc.org/wp-content/uploads/2024/03/Viva-2.pdf
Dr.B.Indira Priyadharshini received P.K Das Memorial Best Faculty Award Organized by Nehru Group of Institutions on 15.12.2022	https://www.ngmc.org/wp-content/uploads/2024/03/Award-3.6.2-6.pdf
Dr. B. Indira Priyadharshini Awarded and Conducted a ICSSR Sponsored by Two Days National Online Seminar on "Rural Students and Youth Embracing Digital Medium To Continue Learning During Covid - 19", on 15th & 16th June, 2022.	https://www.ngmc.org/wp-content/uploads/2024/03/1.pdf
Dr. B. Indira Priyadharshini Awarded and Conducted a ICSSR Sponsored by One Day National Seminar on "Women Empowerment Through Financial Inclusion", on 03.02.2023.	https://www.ngmc.org/wp-content/uploads/2024/03/2.pdf
Dr. T. Kiruthika Awarded and Conducted a ICSSR Sponsored by One Day National Seminar on "Women's Employment, Entrepreneurship and Empowerment", on 15.03.2023.	https://www.ngmc.org/wp-content/uploads/2024/03/3.pdf
Dr.T.Kiruthika Published an article entitled Women Investors Level of Awareness on Post Office Saving Schemes ANVESAK vol 51, issue1(I), June 2021 pp 125-128	https://www.ngmc.org/wp-content/uploads/2024/03/poss-1.pdf
21. Dr.M.V.Sathiyabama,Published article on ”Problems faced by women entrepreneurs” UGC Care Group -1Journal,ISSN : 0975-4520,Volune-23,No:04(IX),October- December 2020	https://www.ngmc.org/wp-content/uploads/2024/03/7-1-Kala-sarovar-2.pdf
Dr.M.V.Sathiyabama Published article on “Women Empowerment through Microfinance-Astudy in Coimbatore District” ,The Journal of Indian History Congress, UGC Approved Journal,ISSN: 0975-7945,VOLUME 26,No:2(XVII):2020-2021	https://www.ngmc.org/wp-content/uploads/2024/03/women-empowerment-1.pdf
19. Dr.M.V.Sathiyabama,Published article entitled on ”Women entrtepreneurship for economic development” ANVESAK- UGC Care Group-1 Journal,ISSN:0378- 4568,Vol.51,No.1(XII)January-June 2021,P.No:106	https://www.ngmc.org/wp-content/uploads/2024/03/women-entrepreneurship.pdf
21. Dr.M.V.Sathiyabama,Published article entitled on A Study on Innovative Strategies Adopted By Selected Insurance Companies (With Special Reference To Coimbatore District) Journal of Foundational Research, ISSN: 2395-5635 Volume XXXI, No. 2 (E) : July – December : 2023 pp:108-113	https://www.ngmc.org/wp-content/uploads/2024/03/Article-December-2023.pdf
22. Dr.M.V.Sathiyabama,Published article entitled on “Modern business challenges faced by first generation women entrepreneurs in coimbatore city – with special reference to apparel sector” Vol-84 No. 15, July – December: 2023,UGC CARE GROUP I Journal,Madhya Bharathi-Humanities and Social sciences.pp:12-23	https://www.ngmc.org/wp-content/uploads/2024/03/Article-2-dec-2023.pdf
Dr.T.Kiruthika Published an article entitled Women investor satisfaction on post office saving schemes, Journal of the Asiatic Society of Mumbai, ISSN: 0972-0766, Vol. XCVI, No.24, 2023	https://www.ngmc.org/wp-content/uploads/2024/03/T.Kiruthika-2023.pdf
Dr.B.Indira Priyadharshini published an article entitled "Customer Satisfaction on OLX – A study with reference to Pollachi, Tamilnadu"	https://www.ngmc.org/wp-content/uploads/2024/03/2.indira-19-20.pdf
Dr.B.Indira Priyadharshini published an article entitled "Customer Perception towards viral marketing"	https://www.ngmc.org/wp-content/uploads/2024/03/1-INDIRA-20-21.pdf
Dr.B.Indira Priyadharshini published an article entitled "Impact of Covid-19 on Migrant Workers in Tiruppur District"	https://www.ngmc.org/wp-content/uploads/2024/03/1.indira-23-24.pdf
Dr.M.V.Sathiyabama published an article entitled on Women empowerment in NCC with special reference to coimbatore district, Journal of Fundamental & Comparative Research,Vol. VIII, No. 2(I) July –December : 2022,ISSN: 2277-7067,UGC Care Approved, Peer Reviewed and Referred Journal	https://www.ngmc.org/wp-content/uploads/2024/03/Article-oct-22-1.pdf
Dr.M.V.Sathiyabama entitled an article on”Campus to Corporate”,Suraj Punj Journal for Multidisciplinary Research,ISSN No: 23942886,Volume 9,Issue 3,2019	https://www.ngmc.org/wp-content/uploads/2024/03/Article-32-SPJMR-726-EB.F-2.pdf
Dr.M.V.Sathiyabama,Published an article entitled on ”Women entrtepreneurship for economic development” ANVESAK- UGC Care Group-1 Journal,ISSN:0378- 4568,Vol.51,No.1(XII)January-June 2021,P.No:106	https://www.ngmc.org/wp-content/uploads/2024/03/women-entrepreneurship-for-economic-development.pdf
Dr.M.V.Sathiyabama,Published article entitled on “Effectiveness of online apps in covid19 among college teachers in Coimbatore district”, Journal of Fundamental & Comparative Research,Vol. VIII, No. 1(XXXVII) : 2022,ISSN: 2277-7067, Journal of Kavikulaguru Kalidas Sanskrit University, Ramtek	https://www.ngmc.org/wp-content/uploads/2024/03/effectiveness-of-online-app.pdf
Dr.M.V.Sathiyabama published an article entitled on A study on analysis of students perception and experience In online learning during the covid pandemic situation,International research journal of humanitiesand interdisciplinary studies,ISSN:2582-8568,August 2021.pp:134-139	https://www.ngmc.org/wp-content/uploads/2024/03/A-study-on-analysis-of-student-perception.pdf
Dr.M.V.Sathiyabama publised an article entitled on “Problems faced by micro, small and medium enterprises –a specialreference to small entrepreneurs, Journal of the oriental institute, Vol. 72, Issue. 01, No. 2, January -March: 2023 UGC Care Approved, Group I, Peer Reviewed and Referred Journal	https://www.ngmc.org/wp-content/uploads/2024/03/problems-faced-by-micro-small-medium-enterprises.pdf
Dr.M.V.Sathiyabama publised article entitled on Problems and prospects faced by micro, small and medium scale enterprises with special reference to Coimbatore. Journal of the asiatic society of Mumbai, UGC CARE Approved,Peer Reviewed and Referred Journal,ISSN:0972-0766,Vol.XCVI,No;6,2023	https://www.ngmc.org/wp-content/uploads/2024/03/problems-and-prospectus-faced.pdf
.Dr.M.V.Sathiyabama publised an article entitled on Problems faced by women empowerment in NCC with Reference to Coimbatore district, Journal of the asiatic society of Mumbai, ISSN : 0972-0766,Vol. : XCV, No:37, 2022, UGC CARE Approved,Peer Reviewed and Referred Journal	https://www.ngmc.org/wp-content/uploads/2024/03/problems-faced-by-women-empowerment-in-NCC.pdf
CONSUMER’S AWARENESS, PERCEPTION AND SATISFACTION TOWARDS ONLINE MEDICINE BUYER’S-WITH SPECIAL REFERENCE TO COIMBATORE CITY, Shodhak : A Journal of Historical Research, ISSN : 0302-9832, Volume: 53, Issue: 03, No: 01, September - December : 2023.	https://www.ngmc.org/wp-content/uploads/2024/03/Publication-1.pdf
GROWTH AND SATISFACTION LEVEL TOWARDS ONLINE MEDICINE BUYER’SWITH SPECIAL REFERENCE TO COIMBATORE CITY, Madhya Bharti -Humanities and Social Sciences, ISSN: 0974-0066, Vol-84 No. 06, July – December: 2023.	https://www.ngmc.org/wp-content/uploads/2024/03/Publication-2.pdf
Dr.R.Vidwakalyani published an article "A STUDY ON PURCHASE INFLUENCE IN TELEVISION ADVERTISEMENT"	https://www.ngmc.org/wp-content/uploads/2024/03/1-RVK-20-21.pdf
Dr.R.Vidwakalyani published an article "A STUDY ON COLOUR INFLUENCE TOWARDS TELEVISION ADVERTISEMENT WITH SPECIAL REFERENCE TO POLLACHI TALUK."	https://www.ngmc.org/wp-content/uploads/2024/03/2-RVK-20-21.pdf
Dr.R.Vidwakalyani published an article "A Study on level of convincing to buy the product through advertisement and recalling potential of TV commercial of with specific reference to consumer Non-Durables "	https://www.ngmc.org/wp-content/uploads/2024/03/37_A-STUDY-ON-LEVEL-OF-Convincing-to-Buy-the-Product-through-Advertisement-and-Recalling-Potential-OF-TV-Commercial.pdf
Dr.R.Vidwakalyani published an article "A Study on criteria for product selection and recalling potential of TV commercials with specific reference to consumer Non-durables"	https://www.ngmc.org/wp-content/uploads/2024/03/36_A-study-on-Criteria-for-Product-Selection-and-Recalling-Potential-of-TV-commercials.pdf
Investors Preference towards Post Office Saving Scheme Research Review Journal of Multidisciplinary vol 03,issue10, Oct 2018, pp816-818	https://www.ngmc.org/wp-content/uploads/2024/04/post-office.pdf
Women Invesrtors Awareness and Preferences Towards Select Investment Avenues CU Global Management Review A Bi Annual International Journal vol 6, Issue 2 Jan–June 2018 pp 65-74	https://www.ngmc.org/wp-content/uploads/2024/04/women-investors_compressed.pdf
Dr.M.V.Sathiyabama,published an article entitled on Problems faced by rural handloom weavers, Suraj Punj Journal For Multidisciplinary Research, ISSN NO: 2394-2886,Volume 9,Issue 1,2019,UGC Approved Journal ,Impact factor 6.1	https://www.ngmc.org/wp-content/uploads/2024/04/4.Article-Handloom.pdf
Dr.M.V.Sathiyabama published an article entitled on A Study on Customer Preference and Satisfaction Towards Various Online Information Sharing Apps ,IJMTE Journal ,Volume 8,Issue X,October 2018, UGC Approved Journal ,Impact factor 6.3	https://www.ngmc.org/wp-content/uploads/2024/04/3.1-Article-Online-information-shaing.pdf
M.V.Sathiyabama, published an article entitled on “A study on consumer perception and buying behaviour towards washing machine with special reference to Coimbatore city” International journal of current research and modern education, ISSN:2455-5428,Volume -3,Issue -2,2018 Impact Factor 6.9	https://www.ngmc.org/wp-content/uploads/2024/04/2.1Article-Consumer-Perception.pdf
Dr.R.Vidwakalyani published an article "GST Awareness on Purchasing Gold Jewellery in Polachi Taluk"	https://www.ngmc.org/wp-content/uploads/2024/04/gold-purchase-1.pdf
Dr. M. V. Sathiyabama who have Completed NPTEL SWAYAM for 8 week course “Marketing Management-I” on july to September 2019