Report of the Event
One Day Workshop on
“DIGITAL MARKETING FOR ENTREPRENEURIAL SUCCESS AND IPR
This is a workshopabout IPR related to providing knowledge on Copy rights, patents, procedures for filling patent, Research ethics and funding proposals, how to adhere with ethical principles and essentials of professional standards for research, Practices for research, Responsibilities for research to conduct research for getting good publications , Social responsibilities and ownership of data and where we have to give good stuff and less important, how to focuses on trade mark, copy right and patent and how to remove the common pitfalls in session1.
Guest speaker shared some knowledge on Benefits of IPR for the institutions by NAAC, NIRF, NBA, AICTE Certifications also how to design the patent along with different types of patents, needs of copy rights, procedure for patent registration, difference between copyrights and patent etc.,The speaker also shared knowledge about current needs for patent.
In Session 2 , Guest speaker shared some knowledge on how the digital culture is taking its shape it is high time that we should adopt new ways to perform marketing activities. Digital Marketing is the perfect solution for such activities. With the perfect tools and platforms, we can execute your marketing activities digitally.The speaker also shared knowledge about current needs for Digital Marketing tools for entrepreneurial success.
Guest Speaker :
Session 1: Mr. R. P. Ramanathan,
Advocate and Consultant of trade Marks and Geographical Agent,
Indian Patent Organization,
Coimbatore.
Session 2: Mr. M. Maharaj
Director
BCBUZZ Technologies Pvt., Ltd.,
Coimbatore
Date :20.02.2023
Time: 10.00 A.M.
Venue: Dr. Abdulkalam Arangam, NGM College.
It was attended by 120 participants from various institutions faculties and our college faculties, Students. The Event was presided by Dr. M. Rajasenathipathi, Head of the Department.