The PG & Research Department of Commerce organized a three day expo on “PHYGITAL
MARKETING EXPO-2K23” from “9-11 October”, jointly with chamber of commerce and industry at
Bharathiyar Arangam showcasing a new marketing strategies. The Resource person G.D.Gopalakrishnan,is
a Chamber and NGM college Alumni Association President inaugurated the Expo in the presence of
Principal Dr.R.Muthukumaran and Dr.P.Bruntha Head Pg and Research Department of commerce and all
the faculty members and students of Able members. Kudos to the members of Association of business
leaders and entrepreneurs(ABLE), who were instrumental in this innovative initiative. Around 2000 visitors
including school and college students, who were wonderstruck to see the exhibits besides explanation given
by Able Members about the 27 glimpses of products and services. The Expo focuses on both physical and
virtual presence of modern marketing techniques which had about 40 stalls including the participation of
local entrepreneurs and the NGM model of “I Love NGM” and “My College, My Pride”.
NGM COLLEGE : EVENTS
COMMERCE AIDED- “PHYGITAL MARKETING EXPO-2K23”
Event date (Start)
October 9, 2023
Organized by
PG & RESEARCH DEPARTMENT OF COMMERCE
Nature of Participants
STUDENTS
Co-ordinator(s)
DR.M.CHITHIRAISELVAN , DR. G. GANANSELVI , DR. P.V.NANADHINI, MS .P. KARTHIKA, MISS. M.KESAVY
Event date (End)
11/10/2023 4:00 pm
No of Participants
200
Venue
BHARATHIAR ARANGAM
Name of the Resource Person
Thiru. G. D. GOPALAKRISHNAN
The three-day Phygital Expo was a successful blend of physical and digital experiences, offering a unique platform for exhibitors and attendees to connect, engage, and showcase their products and services. Through a combination of physical booths and virtual interactions, participants were able to network, learn, and explore new opportunities in an innovative and dynamic way. The Phygital Expo demonstrated the power of combining the best of both worlds – the tangible experience of a traditional expo with the convenience and reach of digital technology. As we conclude this event, we celebrate the creativity, resilience, and adaptability of all involved, and look forward to future opportunities to continue pushing the boundaries of event experiences.
